1.  Use visually appealing product images
You need your products to look good in the catalog in order to sell, so you need some quality photos. Hire a professional photographer to take photos of your products (individual photos for each product). It is a profitable expense – you’ll see the results for sure.

2. Write attractive product descriptions
Write short descriptions (50-150 words) including features and benefits of each product. The text should be easy to read and non-technical. You might also want to write an intro or an “About the products” page in your product catalog.

3. Organize the content
Organize the content into sections; keep similar products together. Next, decide what products (photos and descriptions) you want to have on each page.v