1. Use visually appealing product images
You need your products to look good in the catalog in order to sell, so
you need some quality photos. Hire a professional photographer to take
photos of your products (individual photos for each product). It is a
profitable expense – you’ll see the results for sure.
2. Write attractive product descriptions
Write short descriptions (50-150 words) including features and benefits
of each product. The text should be easy to read and non-technical. You
might also want to write an intro or an “About the products” page in
your product catalog.
3. Organize the content
Organize the content into sections; keep similar products together.
Next, decide what products (photos and descriptions) you want to have on
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